Tioga

An ad I created with Shai Harary for Tioga tires. The rider, Carter Holland, first wore a Yeti suit. After the mask slipped a couple of times as he landed on the wall, we scrapped it and went for the wrestler outfit. One of the most fun shoots, and there’s not as much digital manipulation as you’d like to think. He’s really on that wall, that’s really a classic Olds 442, that food is really flying!